This is how a “luxury car” looked like 50 years ago

It has been years since the first luxury car hit the market. It was in 1966 that the Oldsmobile Toronado was launched and became the first luxury car the world witnessed. Since then, manufacturers have been trying to come up with more advanced versions. Nowadays, many cars on the market can drive themselves.

So many years have passed that these high quality luxury car features look very different from the luxury cars produced today. Whether it’s a car from the 60s or the latest version, one thing remains universally known that they are always reserved for the rich.


According to Mr. According to Mark Moskowitz, a Manhattan Concours judge and automotive journalist, the top three luxury car models around 50 years ago were Cadillac, Mercedes and Lincoln. Other brands included in the list include Chrysler, the luxury Buick line, Rolls Royce, Thunderbird and the Oldsmobile 98. Few cars do not exist today, but still managed to make their mark in luxury car history. Today, new brands like Tesla offer great luxury to their customers and keep adding new features to it.


In the 1960s, the most luxurious car would cost you around $8,000. The top of the line was a 1969 edition Mercedes two-door that would cost around $10,000. A 1969 Lincoln Continental was around $6,000-$7,000 and a Mercedes 280 SL luxury roadster around $7,200. But today, adjusted for inflation, a 2-door Mercedes will cost you around $69,000.


We are seeing a lot of changes in luxury cars. Over the past 50 years, there has been a drastic change in the size of automobiles. Take for example Cadillac Escalades and Lincoln Navigators are luxury vehicles that are currently popular. But if we talk about the 60s, we can see that these cars were much smaller and could only accommodate two people at a time.

It can be seen that people today put a lot of emphasis on SUVs. Long before the luxury SUV segment became popular in the 1990s, the 1996 Jeep Super Wagoneer was a car in this segment. Before its launch, the famous Range Rover also introduced a luxury SUV in 1970.


Moskowitz says people were looking for something to appeal to their senses. 50 years ago, if they wanted to buy a luxury car, they were looking for high-end features that weren’t usually added and available in regular cars. They wanted something that had luxury and style and was not like the others.

The most distinctive and important element of any luxury car is the seats. These cars had leather seats. Other cars had vinyl seats rather than leather, making the luxury cars stand out.

Features of luxury cars from the 1960s include:

  • adding plush carpets,
  • excess chrome on the outside,
  • power steering,
  • four wheel disc,
  • electric brakes,
  • automatic headlights,
  • air conditioning,
  • electric windows
  • automatic headlight dimmers

The best thing about these features was that they could be controlled from the driver’s seat itself.

Features we still see today

Luxury standards that extend beyond both ears include plush carpeting, leather seats and state-of-the-art sound systems. Thanks to incredible advances in technology, luxury cars have a long list of features. Some of these features include self-driving capabilities, large touchscreens, voice-controlled climate control, and surround-view cameras and alerts.

Thanks to incredible advances in technology, today’s luxury cars have a much longer list of features. Some of these include large touchscreens, self-driving options, voice-controlled climate control, and surround-view cameras and warnings.


Over the past 50 years, there have been many changes in the features, size and price of automobiles. Many companies stopped making cars, while some brought out a whole range of luxury cars.

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